Guy Brighton's Wishful Thinking: Levis To Use Bloggers In Ads

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Levis To Use Bloggers In Ads

According to Gawker, Levis are lookign to cash in on all that uber-coolness of blogging by featuring bloggers in their next ad campaign called, "A Style For Every Story."

Levis will pay the lucky bloggers $10K. Bloody hell!

(fyi: the Creative Director at Levi's ad agency, BBH, is called Kevin McKeon - worth a spam, no?)

February 10, 2005 in Random Posts | Permalink

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